San Francisco-based bank Wells Fargo is expanding their reach in the New York market. The company is experimenting with smaller branches they’re referring to as “the neighborhood bank format,” to maximize retail presence in tight NYC spaces.
Cultivating strong community relationships are key to the bank’s NYC expansion, hiring dozens of bankers to cultivate relationships with small and midsize businesses. Additionally, Wells Fargo is investing in the communities in which they serve. With the opening of their Union Square branch (on 14th Street between Third and Fourth Avenues) last September, the bank commissioned a mural to depict historic scenes of the neighborhood including early landmarks, maps, documents, and local businesses. The bank has also reinvested in the neighborhood with generous contributions to the Union Square Partnership which support our efforts to maintain and beautify Union Square Park.
Read the full article here.