Home decor retailer CB2 is asking Pinterest’s 70 million users to help them decorate a Union Square apartment. The chain owned by Crate & Barrel is doing a promotion called APT CB2, in which they have rented an unfurnished apartment at 873 Broadway, just one block up from Union Square Park.
They are enlisting the help of five popular Pinterest designers to decorate the space. Each designer will take a room, post a few different pieces, and pinners will be able to click the “heart” button on the item that they want to see in the space. The votes will be done in one-hour allotments, with the winning piece being delivered to the apartment immediately. The designers will also add personal touches, such as flowers and other goods from the popular Union Square Greenmarket. Our energetic neighborhood will no doubt be an inspiration to the designers and Pinners alike, as they choose what items to decorate the apartment with.
Read the full article here, and look forward to the short film that will be released following